Creative Strategy and Production Unit.
Basil Schlegel has worked as a Chief Marketing Officer, Head of Creative, Head of Film Division, Advertising Executive, and Commercial Film Director and Producer on a total of 400 projects for Fortune 500 clients and public organizations around the world. His work has won multiple international awards including gold for best media campaign at the London International Advertising Awards, twice gold and silver at El Gran Jurado (Mexico), silver at Promax BDA Asia (Hong Kong), gold and silver at the Chinese Advertising Awards, silver and bronze at the Kancil Awards (South-East Asia), silver at the Malaysian Video Awards, bronze at The Best Agency Award (TBA), and bronze at the Creative Club of Austria. Basil was a finalist at the Art Directors Club of Germany, The New York Festivals, Epica (France), the Chinese Advertising Awards, the Kancil Awards, the LIA (UK), and the Berlin Academy of Fine Arts. For his music videos, Universal Music Group/Motor Music (Germany) awarded him his own gold record for film direction and commercial success.
As an Advertising Film Director, Basil shot internationally for clients such as Astro, BenQ, Best Buy, BMG, Carlsberg, Coca Cola, Coors, Deutsche Bank, Deutsche Telekom, Epson, The Guggenheim, JVC, Kraft, Lufthansa, McDonald's, Miller-Coors, Nestle, Pepsico, Samsung, Saudi Telecom, Sony, TCL, Tourism Malaysia, Travel Club, Treasure Islands Resort & Casino, Union Investment, Verizon, Warner, Vienna Insurance, Universal, and more. As an advertising executive at Germany's largest PR agency fischerAppelt, he oversaw major product launches for Daimler, Mercedes-AMG, Smart, and Bosch Automotive. During his tenure as Head of Creative Department at multinational marketing agency Palmer Hargeaves he creatively helmed …
What is Loop
What is Loop?
We audit, analyze, strategize, conceptualize, create/produce, publish, monitor, and optimize your marketing. Loop provides expert marketing for remote or hybrid hire, whether you need the full loop or a specialized service:
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Audit & Analyze: We evaluate existing marketing activities, analyze the status quo, research trends, and deliver data-driven insights.
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Strategy & Creation: We propose strategic optimizations, suggest process automation, and develop concepts and creative direction.
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Produce & Publish: We produce high-quality marketing content and publish it across all platforms.
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Monitor & Optimize: We closely monitor activities, test variables, and optimize campaigns on the fly.
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The Loop: After the cycle is completed, we start the next to ensure continuous growth.
"I am passionate about bringing brands to life across all platforms."
(Basil Schlegel)
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… campaigns for Toyota, Nissan, Ford, Porsche, Huawei, DHL, PwC, SAP, Bayer, and BASF and contributed to the agency's "The Best Agency" Award. As Chief Marketing Officer at City of Constance, he reorganized the marketing for OMK, the Southwest German Philharmonics, the Bodensee Philharmonics, and for educational institutions with over 2000 students. Currently, Schlegel is the founder of Loop. He has been recognized by industry publications including Shoot, Raging Artists, Professional Production, Campaign Brief, Latin Spots, Anuncios, W&V, Publicidad & Commerciales, Horizont, New Business, and PR-Journal.