Basil Schlegel Marketing Consultancy
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Client:
Huawei
Basil Schlegel:
Head of Creative Department at Palmer Hargreaves, Cologne
A high-stakes, multi-dimensional market entry and reputation campaign was strategically orchestrated for Huawei across the DACH region, meticulously engineered to cultivate brand equity and establish deep-rooted institutional trust among regulatory authorities, political stakeholders, and the broader consumer base. The project encompassed a sophisticated communications framework that integrated precision media planning with curated dialogue formats, such as exclusive "coffee talks" and expert panel discussions. This strategic engagement was amplified by a centralized digital architecture—featuring a performance-optimized landing page and premium social media assets—all validated by comprehensive post-campaign analytics to quantify resonance and conversion within a complex socio-political stakeholder landscape. The agency was Palmer-Hargreaves, Cologne.











