As part of a rebranding process, SWP created a new corporate identity and logo, a new website design, revamped all social media, all print media, and launched an all-media brand campaign to increase visibility and raise awareness among target audiences. For a new brand campaign SWP utilized digital (online banners and in-app advertising), social media (social selling on Facebook, Instagram), outdoor (posters, billboards, advertising pillars, city lights), and print (newspaper ads, covers and ads in city magazines, flyers, postcards, giveaways).