Comprehensive B2B lead support was provided for Deutz AG, a Cologne-based pioneer and global leader in the manufacturing of independent engine systems ranging from 10 kW to 620 kW. Realized by lead agency Palmer Hargreaves, the all-round mandate encompassed a full spectrum of digital, online, and classic advertising media, alongside strategic event support at international trade fairs. The scope further included high-level internal and external communications for the Management Board and the development of a digital company magazine with an integrated print derivative.