Basil Schlegel Marketing Consultancy
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Client:
Mercedes-Benz
Basil Schlegel:
Executive Creative Producer, Head of Film Division, Film Director
A visionary video campaign was strategically orchestrated for the Mercedes-Benz Online Flagship Store, redefining the future of the automotive retail experience. Developed and produced by fischerAppelt, Stuttgart, the project centered on pioneering concepts that bridge the gap between traditional car sales and a seamless, high-tech digital journey. The three-day production, shot on location in Warsaw and post-produced in Stuttgart, integrated a visually arresting narrative of the brand's evolution toward a future-ready, omnichannel sales ecosystem.



