Basil Schlegel Marketing Consultancy
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Client:
AMG
Basil Schlegel:
Executive Creative Producer, Head of Film Division at fischerAppelt, Stuttgart.
A high-octane global reveal campaign was strategically orchestrated for the Mercedes-AMG GT, marking a definitive milestone in the brand's performance legacy. Captured during an intensive production at the Circuit of the Americas in Austin, Texas—the first purpose-built Formula 1 track in the United States—the cinematography leveraged the venue’s elite racing pedigree to underscore the vehicle's dynamic prowess. Conceptualized and produced by fischerAppelt, Stuttgart, the campaign delivered a powerful visual narrative that seamlessly bridged the gap between raw track performance and the refined engineering excellence of the AMG brand.





