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Client:

Treasure Island Resort and Casino

Basil Schlegel:

Film Director

A television ad-series, "Destination Fun," was strategically developed for Treasure Island Resort and Casino, the largest hotel and premier gaming destination in Minnesota. Spanning five cinematic ads over three years, the campaign showcased the resort’s breath-taking scale—from its action-packed, multi-thousand-slot gaming floor to its diverse array of luxury amenities, including a full-service spa, family water park, and elite live entertainment venues. Highlighting seasonal exclusives such as a 100-passenger cruise yacht and a professional golf course along the Mississippi River, the production delivered a sophisticated visual narrative that positioned the resort as the ultimate regional hub for world-class hospitality and high-stakes excitement. The production company was Story, Chicago.

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